In a continuing move to redesign its 14,000 U.S. restaurants by 2014, the McDonald’s fast-food restaurant at 3710 Rivers Ave. in North Charleston will hold its grand opening celebration 12-3 p.m. Saturday.
To roll out the redesign, McDonald’s local business owner Jim Booth will offer special activities and promotions, including visits with Santa and free meals for children with the purchase of an Extra Value Meal, a fire truck exhibit, face painting, coloring, music, a story corner and prizes awarded every half hour, including a bike giveaway.
Highlights of the redesigned restaurant include: a new exterior and landscaping that compliments the community. Inside, customers will enjoy comfortable lighting, contemporary color schemes that reflect the personality of the brand, along with new furniture with natural finishes.
“We are excited about the changes and working in a more modern-looking restaurant,” said Ada Washington, restaurant manager. “We hope that people in the community enjoy it too. It will be a great place to sit down and enjoy a cup of coffee, surf the Internet or meet up with friends or family.”
In 2011, McDonald’s USA announced a $1 billion investment to redesign the majority of its U.S. restaurants by 2015. Last year, McDonald’s and its franchisees remodeled 600 restaurants and rebuilt 200 nationwide.
In 2012, McDonald’s plans to improve on that total, targeting 800 new remodels, 225 rebuilds and 175 new store openings – a 24 percent total increase in renovations over the previous year.
There are 32 restaurants across the Charleston area, and all of them are locally owned/operated by five independent franchisees.