Spoleto Festival USA is ramping up their advertising this year with a selection of light pole banners throughout downtown.
“We have expanded our downtown signage campaign this year and are very pleased with it,” said Paula Edwards, Director of Marketing and Public Relations for Spoleto Festival USA. The city had previously purchased banners for an event in the spring, Edwards said, and after they purchased some additional hardware, allowed the festival to use them.
“We thought it was the perfect way to create Festival buzz and enhance our popular window display contest that local merchants participate in,” Edwards said. “Charleston is the perfect size city to do something like this in, in that something like Spoleto can completely consume downtown for a two-week time period. And we’re trying to do that visually as much as possible.”
If you spy a poster in a unique location, tweet your photos to @SpoletoChas!
If you’re interested in buying this year’s poster—the one featured on the street banners—you can find more information on the Spoleto Festival USA website.